Most e-commerce brands throw money at ads and wonder why sales plateau. Here’s what they’re missing: 84% of people buy after watching a product video, and brands using strategic content see 6x more conversions than those relying on ads alone. After helping 200+ e-commerce brands increase their revenue through content marketing, we’ve identified exactly what […]
Personalisation in e-commerce content marketing has emerged as a powerful strategy for capturing attention, driving engagement, and fostering loyalty. But beyond its practical benefits, personalisation taps deeply into consumer psychology, leveraging human behaviour and cognitive biases to create meaningful experiences that convert.
Content localization makes companies 3x more likely to increase global sales, based on a 2024 study by Common Sense Advisory. We’ll show you five practical localization methods that work in global e-commerce right now. These methods focus on translation quality, cultural adaptation and market-specific SEO – three factors that directly impact international sales performance.
Any e-commerce company needs to understand the differences between copywriting vs. content writing. Though they have different uses and apply different strategies, both are essential in drawing in and involving clients. This article explains the differences between these writing styles to help you make better marketing decisions.
Let’s talk about a game-changing SEO strategy that’s been flying under the radar: historical optimization. No, it’s not about digging up ancient artifacts – it’s about giving your old content a fresh coat of digital paint.
Proofreading is one of the most important stages in creating quality texts for various forms of communication. It is not just about removing grammatical and spelling mistakes from websites and blogs, but also applies to printed promotional materials and even books. Proofreading makes your text accurate, clear and trustworthy.
An online course is the perfect way to share your experience and increase your budget. How do you create a successful course?
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